International Journal of Exercise Science 8(4): 303-317. Framed within role congruity theory this study examined (a) if female collegiate basketball players have a preference toward male or female head basketball coaches, (b) if the gender and enjoyment level of past head coaches influence preferences toward a male or female head coach and/or influence the perceived roles of women’s basketball head coaches, and (c) if there is a relationship between the perceived roles of women’s basketball head coaches and female collegiate basketball players’ preferences toward male or female head coaches. Fifty-nine women’s basketball players from 10 Division I universities completed a survey that included a consent form, demographic questions, the list of managerial sub roles, and questions regarding preferences, gender, and enjoyment level of past and current coaches. Participants significantly preferred male head coaches compared to female head coaches. A cluster analysis was conducted to group participants into a male coach profile and a female coach profile using the variables of gender of past and current coaches and the gender of coach enjoyed most. Results showed that the male coach profile group preferred male coaches significantly more than the female coach profile group. Because preferences for male coaches still exist, especially with female basketball players who did not have a female high school coach, it is vital that the numbers of female coaches increase, especially at younger age levels.
Kalin, Jacqui L. and Waldron, Jennifer J.
"Preferences Toward Gender of Coach and Perceptions of Roles of Basketball Coaches,"
International Journal of Exercise Science: Vol. 8
Available at: http://digitalcommons.wku.edu/ijes/vol8/iss4/1