Document Type

Thesis

Abstract

As part of my senior capstone course, Journalism 456, the class was divided into two groups of six people that were given different organizations to choose from to create a public relations campaign for during the Spring 2011 semester. My group and I devised and carried out a public relations campaign for the Institute for Rural Health Development and Research (IRHDR), a non-profit organization located in the Academic Complex on Western Kentucky University’s campus. The goal for this campaign was to increase the Institute’s opportunity to compete for grant opportunities as well as expand its research components by implementing a health literacy program. My group and I designed several strategies and various tactics to fulfill the stated goal. In addition, my group and I created four principal ways to evaluate the successfulness of our campaign upon completion and implementation. This campaign has prepared my fellow team members and me for a public relations career following graduation from Western Kentucky University.

Advisor(s) or Committee Chair

Professor Kenneth Payne

Disciplines

Public Affairs, Public Policy and Public Administration