Honors College Capstone Experience/Thesis Projects

Department

School of Journalism and Broadcasting

Document Type

Thesis

Abstract

My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a few pieces I have designed myself. I hope to show exactly how important visual tension is to good design work when used properly and explain how best to create it.

Advisor(s) or Committee Chair

Kelley Coppinger

Disciplines

Advertising and Promotion Management | Graphic Design

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