Honors College Capstone Experience/Thesis Projects

Department

School of Journalism and Broadcasting

Document Type

Thesis

Abstract

This paper is a supplementary text to Duct Tape Advertising: The Quick Fix Solution to Your Promotion Problems. It serves to further cite the sources of the guide’s claims and elaborate on their importance to the field of advertising. Reasons for the creation and design of the guide are analyzed and justified.

Advisor(s) or Committee Chair

Mark Simpson

Disciplines

Digital Humanities | Graphic Design | Interdisciplinary Arts and Media

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