Title

Scott Greene, SVP, Corporate Strategy & Business Development of Fruit of the Loom Speaking for Kentucky Live!

Abstract

Scott Greene, Senior Vice President of Corporate Strategy & Business Development for Fruit of the Loom, Inc., gave a talk on the evening of Thursday, April 9, 2015 at the Barnes & Noble Bookstore in Bowling Green, KY for the WKU Libraries-sponsored "Kentucky Live!" speaker series. He talked about Fruit of the Loom as one of the nation’s oldest brands.

According to Mr. Greene, Warren Buffet acquired Fruit of the Loom for $835 million as a Berkshire Hathaway Company in 2002, and since then has acquired various brands including Activewear, Jerzees® Activewear, Vanity Fair®, Bestform®, Lily of France, Lou® Paris, Curvation, Spalding, Dudley® Sports, American Athletic, Inc., Bike, and Russell Athletic.

Disciplines

Advertising and Promotion Management | Business Administration, Management, and Operations | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics | Finance and Financial Management | Marketing