SWACSM Abstract

Do it for the gram: results from the physical activity and social media support (PASS) study


Department of Kinesiology and Health Promotion; California State Polytechnic University, Pomona; Pomona, CA

Category: Undergraduate

Advisor / Mentor: Lewis, Zakkoyya (zakkoyyal@cpp.edu)


Physical inactivity are prevalent global public health issues. Internet-based interventions may offer the most potential due to the opportunity for widespread community outreach, large-scale physical activity promotion, and active user engagement. Instagram is of particular interest because of the various methods of interaction with options but with the rise of misinformation on the Internet user’s trust and engagement with the platform for physical activity promotion is unknown. PURPOSE: The primary purpose of the current study is to determine the level of trust that participants place in account holders and if users do further verification regarding provided educational content. METHODS: The PASS study was a three-arm randomized intervention that took place through Instagram. The three accounts consisted of the control group, student group, and scientist group. The two intervention groups posted identical, daily content and were led by a student and a scientist to determine if account holder had an impact on user trust and acceptance of content. Participants were asked to complete weekly questionnaires for a period of four weeks and complete follow-up questionnaires at two and three months through Qualtrics (Qualtrics XM, Qualtrics, Drive Provo, UT USA). Study outcomes included self-reported trust in the content presented, enjoyment of the Instagram account, learning something new, doing any further research, and overall satisfaction. RESULTS: Participants (n=46) in the study were mostly young adults, White, female, non-California residents, regular Instagram users with some college education. There were no group differences on the study outcomes from baseline to 4-weeks using the intent-to-treat principle. With the exception of enjoyment which was different between the control and student group. There was also no difference in pre-post values within study groups with the exception of “learning something” in the student group. CONCLUSION: Trust and satisfaction outcomes were not statistically significant amongst groups in this study. However, level of enjoyment differed when comparing the control and student groups. Further research should be done on the impact of posting schedule and account holders identity on intervention enjoyment to be used in future study implementation.



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