Family and Consumer Sciences
Valuing in the billions of dollars, the fashion market is one of the biggest industries in the world and most of that money doesn’t come from selling a few couture pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably priced pieces to the masses. This paper is not meant as a business plan on how to penetrate the market, but rather it seeks to answer the question, “will this apparel line sell?” While creating these designs, the target market was kept in mind and what these potential customers are looking for: simple designs that are easy to put together to create a stylish and comfortable outfit, affordable, and is of reasonable quality. All of this is combined to exhibit a fashion line that will sell to the masses along with documentation and research to back up this statement.
Advisor(s) or Committee Chair
Professor Cindy Jones
Art and Design | Fashion Design
Misiuta, Rachael Y., "Spring 2015 Apparel Line: Refined Simplicity" (2014). Honors College Capstone Experience/Thesis Projects. Paper 520.