Beginning with a brief history of the 1984 attempted takeover of the Walt Disney Company, this study provides a financial analysis of the then-targeted company. What follows is a discussion of Michael Eisner's management techniques for rejuvenating Disney and a financial analysis of the company in 1996 to show the progress the company has made under Eisner's leadership.
Finance and Financial Management
Howell, Pamela, "Walt Disney Company: The 1984 Attempted Takeover and the Recovery Plan Devised by Michael Eisner" (1997). Mahurin Honors College Capstone Experience/Thesis Projects. Paper 54.