Karen Attig

Publication Date


Advisor(s) - Committee Chair

Carley Dodd, John O’Connor, Evan Rudolph

Degree Program

Department of Communication

Degree Type

Master of Arts


Three retail department stores of varying size were compared to determine if store size affected employee attitudes toward downward communication. Chi-square and multivariate analyses were used to determine results based on a questionnaire administered to employees within three department stores. Employees within the small department store were found to be less satisfied with the communication received from their store manager than were employees in the medium size and large department stores. Employees within the large department store were found to be more satisfied with downward communication than subjects from other stores.


Business | Business Administration, Management, and Operations | Communication | Human Resources Management | Organizational Behavior and Theory | Organizational Communication | Social and Behavioral Sciences | Sociology