Betty Conrad

Publication Date


Advisor(s) - Committee Chair

Carl Kell, Larry Caillouet, Doyle Satterthwaite


This thesis was submitted to the Department of Communication & Theatre which no longer exists.

Degree Program

Department of Communication

Degree Type

Master of Arts


In this thesis, I have focused on the uses of video, or nonbroadcast television, as an instructional tool within three different contexts, i.e., the uses of video in medical, corporate and industrial settings.

Within this exploration, several problems have come to light. First, there is a need for higher education to train students in the field of nonbroadcast education, not only for broadcast students and new career opportunities, but also for students of business, medicine, art, and other career areas. As the uses of video become more widespread, so it becomes necessary to educate those who are likely to come in contact with video tape in a business environment.

Secondly, and in the same context as the first problem, executives of organizations who already use video must be educated in the limitations of the medium. In becoming more familiar with the capabilities and limitations of video, executives help their media specialists (those in charge of the video departments) produce better quality productions with fewer headaches, while training their employees with better long term results.


Communication | Communication Technology and New Media | Health Communication | Organizational Communication | Social and Behavioral Sciences