Publication Date

7-1980

Advisor(s) - Committee Chair

Carley Dodd, Randall Capps, John O'Connor

Degree Program

Department of Communication

Degree Type

Master of Arts

Abstract

This study examined the relationship of world view to selected communication, demographic, and social variables. Using a newly developed scale for world view, the researcher tested one hundred forty-nine high school and college level subjects to determine significant interactions between world view and communication apprehension, use of mass media, trust, life satisfaction, social participation, age, grade level, sex, income, and race. Data analyses included factor analyses, analyses of variance, and correlation and regression analyses.

Results of the simple correlation indicated that the age-grade combination was the strongest single factor followed by income, religious participation, television watching, sex, newspaper reading, radio listening, and communication apprehension. Generally, the ANOVA showed that the college level student had a higher world view than the high school student; that with one exception males had a higher world view than females; that low religious participation almost consistently accompanied a higher world view than high religious participation, that low television watching accompanied high world view; that low income males showed higher world view than high income males, while income failed to show any affect on females; and that communication apprehension interacted with world view in conjunction with religious participation and sex in a complicated pattern. No significant interaction was detected with world view and race, world view and trust, or world view and life satisfaction.

Disciplines

Communication | International and Intercultural Communication | Interpersonal and Small Group Communication | Social and Behavioral Sciences | Social Influence and Political Communication

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