Rock the Vote (sponsored by MTV) is designed to engage and mobilize young people in the political process by incorporating the entertainment community and youth culture into pre-election activities. The university’s event attracted approximately 1,500 students in fall 2004.
Higher Education and Teaching | Political Science
American Association of State Colleges and Universities (2005). Rock the Vote! In Electoral Voices: Engaging Students in Elections. http://www.aascu.org/publications/electoralvoices/