Mahurin Honors College Capstone Experience/Thesis Projects
Department
Communication Sciences and Disorders
Additional Departmental Affiliation
Management
Document Type
Thesis
Abstract
The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.
For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism to utilize business and marketing skills to expand the event. Through increasing fundraising, attracting more race participants and volunteers, and gaining involvement from WKU campus organizations, the author raised awareness of the CEC and its importance, and ultimately expanded services for its clients and families.
Advisor(s) or Committee Chair
Leisa Hutchison, M.S., CCC/SLP
Disciplines
Business Administration, Management, and Operations | Marketing | Public Relations and Advertising | Speech Pathology and Audiology
Recommended Citation
Rodgers, McKenzie, "Promoting a Walk/Run Event to Expand Services for Individuals with Disabilities" (2022). Mahurin Honors College Capstone Experience/Thesis Projects. Paper 981.
https://digitalcommons.wku.edu/stu_hon_theses/981
Included in
Business Administration, Management, and Operations Commons, Marketing Commons, Public Relations and Advertising Commons, Speech Pathology and Audiology Commons