Publication Date

8-7-2012

Comments

This collection is archived in Manuscripts & Folklife Archives at Western Kentucky University; 270-745-6434; mssfa@wku.edu

Abstract

Finding aid only for Manuscripts Collection 410. Materials relating to Duncan Hines and the marketing of the “Duncan Hines” brand of food products. Includes obituary notices for Duncan Hines, ice cream franchise agreement, stock certificate books for related companies, and a study on marketing the brand to consumers, especially women.

Disciplines

American Popular Culture | History | Industrial and Organizational Psychology | Marketing | United States History | Women's History