Paper presented at the International Academy of Business & Public Adminstration Conference, Orlando, FL, January 4, 2008.


The purpose of this study was to establish a deeper understanding of the educational needs of rural-based learners within the context of online learning opportunities. It was hoped to ascertain whether rural learner’s needs differ in terms of learning choices from that of their urban counterparts. The basis for the urban examples is based totally upon available literature. This study is particularly interested in identifying predictors for why rural learners choose to participate in online based adult and community education using a case study approach. Seven themes were identified during this study and are presented as a model for potential predictors of formal and informal online learning in rural communities.