Finding aid only for Folklife Archives project 498. Paper: "Folk Speech in Advertising: Proverbs and Sayings," by Joanna Mendelsberg, which examines these folklore elements in advertisements from 'Sports Illustrated' and 'Mademoiselle' magazines. This paper was done for a folk studies class at Western Kentucky University.
American Popular Culture | Other Film and Media Studies
Folklife Archives, Manuscripts &, "Mendelsberg, Joanna (FA 498)" (2010). FA Finding Aids. Paper 359.