Mahurin Honors College Capstone Experience/Thesis Projects

Department

Communication

Document Type

Thesis

Abstract

This research investigates the communication shapes prevalent in TED Talks on creativity, focusing on the applicability of Nancy Duarte's model. By analyzing the five most viewed and five least viewed TED Talk videos in the creativity category, the study aims to provide empirical evidence on how speakers structure their communication to convey innovative ideas effectively.

Anticipating valuable insights, this research not only aims to uncover prevalent communication shapes but also seeks to formulate practical suggestions for ordering, demonstrating, and communicating new ideas. The objective is to guide seasoned and emerging speakers on capturing audience attention and persuasively presenting creative concepts.

With a mixed-methods approach, this project contributes to the innovation of the communication field by delivering evidence-based insights into effective idea sharing. By understanding and articulating communication shapes that resonate with audiences in the realm of creativity, this research aspires to provide communicators with a practical toolkit for engaging presentations and facilitating the widespread dissemination of groundbreaking ideas.

Advisor(s) or Committee Chair

Hasan Akdeniz, Ph.D.

Disciplines

Communication | Public Relations and Advertising | Speech and Rhetorical Studies

Download

Share

COinS