Mahurin Honors College Capstone Experience/Thesis Projects

Department

Finance

Document Type

Thesis

Abstract

This study explores the unique difficulties nonprofit professionals may experience in creating and maintaining online presence. Both quantitative and qualitative methods in the form of an online survey and a focus group were used to gather data from nonprofit practitioners around Bowling Green, Kentucky. Findings revealed that nonprofits suffer from limited resources, like time, funding, personnel, and expertise, which impede their ability to take advantage of websites, social networking, and online grant research. In an attempt to address the needs identified by participants, research results were used to develop a series of training workshops facilitated by experienced professionals in the interest areas. Workshop topics included Web Design, Social Networking, and Grant Research. They were made available to nonprofit staff free of charge and provided hands- on, applicable knowledge based on nonprofit challenges and needs.

Advisor(s) or Committee Chair

Dr. Jennifer Mize-Smith

Disciplines

Arts and Humanities | Business and Corporate Communications

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