Mahurin Honors College Capstone Experience/Thesis Projects


School of Journalism and Broadcasting

Additional Departmental Affiliation

Marketing and Sales

Document Type



There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues and questions that the major studios now face can also apply on a local level.

New online technology has also re-shaped the way we watch movies, thanks to streaming services such as Netflix and CBS All Access. Current trends indicate that online and on-demand video streaming will entirely revolutionize the moviegoing experience. Future research will indicate what this means for traditional movie theaters, as well as gauge the potential for a video streaming “bubble.”

Advisor(s) or Committee Chair

Professor Dick Taylor


Film and Media Studies | Marketing