Mahurin Honors College Capstone Experience/Thesis Projects

Department

Family and Consumer Sciences

Document Type

Thesis

Abstract

Valuing in the billions of dollars, the fashion market is one of the biggest industries in the world and most of that money doesn’t come from selling a few couture pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably priced pieces to the masses. This paper is not meant as a business plan on how to penetrate the market, but rather it seeks to answer the question, “will this apparel line sell?” While creating these designs, the target market was kept in mind and what these potential customers are looking for: simple designs that are easy to put together to create a stylish and comfortable outfit, affordable, and is of reasonable quality. All of this is combined to exhibit a fashion line that will sell to the masses along with documentation and research to back up this statement.

Advisor(s) or Committee Chair

Professor Cindy Jones

Disciplines

Art and Design | Fashion Design

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