Publication Date
8-2009
Advisor(s) - Committee Chair
Dr. Angela Jerome (Director), Dr. Blair Thompson, Dr. Jennifer Mize-Smith
Degree Program
Department of Communication
Degree Type
Master of Communication
Abstract
Environmental sustainability is an issue facing our global society and one that must be addressed through communication in order to encourage change amongst individuals. The current research focuses on the organization, in this instance a “Green” printing company, and its role in building identification amongst employees. This study focuses on environmental sustainable practices initiated or continued by employees through the use of a directed mission statement and organizational rhetoric. Utilizing individual interviews, the findings suggest that by building organizational identification, more environmentally-friendly practices amongst organizational members may be achieved.
Disciplines
Business and Corporate Communications | Organizational Behavior and Theory | Sustainability
Recommended Citation
Haugen, Jenna, "Green Employees: Organizational Identification in an Environmentally Friendly Company" (2009). Masters Theses & Specialist Projects. Paper 107.
https://digitalcommons.wku.edu/theses/107
Included in
Business and Corporate Communications Commons, Organizational Behavior and Theory Commons, Sustainability Commons