Publication Date


Advisor(s) - Committee Chair

Michael Richardson, Gary Galluzo, and Dwight Cline

Degree Program

Educational Leadership

Degree Type

Specialist in Education


Literature was reviewed to determine the importance of a public relations program in the public school system. Information was retrieved from various published sources, including materials from the National School Public Relations Association, professional journals, books relating to public relations and a variety of other educational reports.

An analysis of the literature reveals the following components of a successful public relations program:

  1. A plan of action benefits the public relations program.
  2. Staff participants benefit the public relations program.
  3. Parent involvement is an important aspect of the public relations program.
  4. Community involvement is essential to a successful public relations program


Communication | Education | Educational Administration and Supervision | Elementary and Middle and Secondary Education Administration | Public Relations and Advertising | Social and Behavioral Sciences