Consumer -Based Higher Education: The Uncaring of Learning

Authors

Molly Kerby, Western Kentucky UniversityFollow
Kristi BranhamFollow
Gayle Mallinger, Western Kentucky UniversityFollow

Publication Date

1-1-2014

Abstract

The business model approach in higher education gained traction in the 1980s when federal and state funding for universities and colleges began to decrease. Critics of this model contend that current funding structures undermine the mission of the higher education and negatively impact retention (Rabovsky 2012). As Astin (1997) suggested, the structure of the American college and university system is more complex than the concept of customer satisfaction and efficiency. Past research indicates that we have created an institutionalized uncaring of learning. The business model is broken, lacks resilience, and is not sustainable.

Disciplines

Higher Education and Teaching | Scholarship of Teaching and Learning

Recommended Citation

Kerby, M.B., Branham, K.B., & Mallinger, G.M. (2014). Consumer-based Higher Education: The Uncaring of Learning. Journal of Higher Education, Theory, and Practice, 14(5), 42-57.