Publication Date

8-2009

Advisor(s) - Committee Chair

Dr. Angela Jerome (Director), Dr. Blair Thompson, Dr. Jennifer Mize-Smith

Degree Program

Department of Communication

Degree Type

Master of Communication

Abstract

Environmental sustainability is an issue facing our global society and one that must be addressed through communication in order to encourage change amongst individuals. The current research focuses on the organization, in this instance a “Green” printing company, and its role in building identification amongst employees. This study focuses on environmental sustainable practices initiated or continued by employees through the use of a directed mission statement and organizational rhetoric. Utilizing individual interviews, the findings suggest that by building organizational identification, more environmentally-friendly practices amongst organizational members may be achieved.

Disciplines

Business and Corporate Communications | Organizational Behavior and Theory | Sustainability